The challenge called for a bespoke model of collaboration with Telia. One that led us in co-designing and facilitating a series of pre-events, hackathons & incubation programmes that followed the following timeline:
- The programme started with two pre-events, where teams submitted and pitched their ideas to a committee of Telia executives & Elevate facilitators.
- The committee then chose ten teams to participate in the 2-to-3 day hackathons, where in an agile way teams built clickable prototypes & validated them with end customers. No powerpoints allowed.
Often the challenge with hackathons is that following those 2-3 rigorous days teams are left to their own devices and over time lose momentum. But Telia chose to invest more time and energy into helping 2-4 most promising hackathon teams in taking their concepts and prototypes to the next level with an incubation programme.
The 6-week incubation programme offered expert sessions on business modeling, prototype design and pitching with the help of select mentors - and culminated in Demo Day. Where teams pitched their new product and service offerings or internal process improvements to a dedicated jury and were awarded prizes.