Before jumping into prototyping mode, it’s a good idea to get the teams on the same page and figure out the challenges that are worth solving. We like to call it relevant innovation. Because you don’t want to be solving irrelevant problems, do you?
Format: 0,5 to 1-day on-site ideation session or a few weeks online idea collection and validation.
Outcome: A set of clearly defined ideas that are ready to be prototyped and further validated.
Following the Ideation phase, it’s time to get the teams together and start prototyping.
Format: 2-3 days of building clickable prototypes guided by a moderator and experienced external mentors, handpicked depending on the topics and goal.
Outcome: clickable prototypes that can be validated with customers and taken for further development to Incubation.
The Design Sprint is great for answering critical business questions in a rigorous way. You start off by mapping out the problem and finish off with something extremely tangible, all in five days. Shortcut the endless debate cycle and get your prototype in front of real people.
Format: Design Sprint (inspired by Google), 5 days
Outcome: a clickable prototype validated with users and a clear understanding of how to move forward
Format: 2 to 3 months of mentored development with a clear goal, a set of metrics and covering specific topics based on the team’s needs. Handpicked experts involved where and if needed.
Outcome: When the hackathon or Design Sprint is still about playing around with prototypes, incubation is where the real development starts. During incubation teams launch their services to market to get feedback.